Content Marketing Manager

VSquare Consultants
  • Mumbai
  • 10-15 lakh
  • 2-8 years
  • 310 Views
  • 17 Jul 2015
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  • Marketing, Creative

  • Internet/ ECommerce
Job Description

ROLES & KEY RESPONSIBILITIES:


* Create and drive the editorial and email marketing calendar
* Manage email marketing campaigns end-to-end, including planning, targeting, set-up, testing, execution, reporting and optimization
* Measure the success of email marketing campaigns using relevant metrics; document success stories, A/B test results and share inputs to relevant teams for continuous improvement
* Work closely with the content and creative team to come up with high converting and engaging email marketing campaigns
* Segment our emailing list based on behaviors like email engagement and website interactions
* Own email acquisition targets and launch campaigns to grow our email base organically
* Continuously monitor and identify new trends, best practices and implement them.
* Drive new leads by promoting relevant content through email, blog, social media and content promotion platforms
* Nurture existing leads through an effective drip email marketing campaign

DESIRED CANDIDATE PROFILE:

*Relevant experience in e-mail and content marketing
*Strong analytical bent of mind with a love of numbers
*Hands on experience with blog, marketing automation software and email marketing tools
*Basic knowledge of HTML will be an added advantage


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About Organisation

VSquare Consultants