Consultant - Digital & Social Media Analytics

Rinalytics Advisors Pvt. Ltd.
  • Hyderabad, Mumbai
  • Confidential
  • 5-10 years
  • 30 Nov 2015

  • Business Analytics

  • Management Consulting
Job Description


- Help define and implement measurement strategies to understand the financial impact and ROI of marketing efforts, including driving revenue, cross-sell and reducing costs.

Skills & Abilities:

- Candidate must possess good communication and interpersonal skills in order to interact with various levels and functional groups.

- Excellent analytical and problem solving skills.

- Strong experience in marketing analysis, campaign management and customer segmentation

- Can develop and produce routine and non-routine reports and analysis intermediate to complex scope.

- Interpret reports, providing analytical commentary and recommendations for change.

- Demonstrates an intermediate to advanced ability to perform mathematical calculations and analysis.

- Strong knowledge of working on databases, BI tools like BO, Cognos, Microstartegy and visual tools like Tableau

- Experience with SEM, SEO, and Social Media tools eg. Radian6, web analytics tools like Google Analytics and Unica NetInsights

- Develops solutions to a variety of problems; ensures solutions are consistent with organization objectives

- Collaboratively consults with other marketing leaders to support strategic business needs while improving the effectiveness and efficiency of processes, programs, and infrastructure.

Job Posted By

Manav Das
Associate Partner

About Organisation

Rinalytics Advisors Pvt. Ltd.