Opportunities in Digital /Social /Web Analytics

  • Bangalore, Chennai, Delhi, Mumbai, Gurgaon
  • 10-25 lakh
  • 2-7 years
  • 24 Feb 2015

  • Business Analytics

  • KPO/ Analytics
Job Description

We are hiring for one of the largest Financial Asset Management Organization.

Role Description:

* Support the analytic needs of the business unit by analysing web traffic using clickstream tools such as Omniture and produce reports relating to outcomes
* Conduct deep dive analysis of web usage data to answer strategic questions and build effective and elegant PowerPoint presentations / Excel reports to convey the same
* Ability to effectively present analysis and insights to varying audiences in person and over call
* Create dashboards (static and interactive) by pulling data from different data sources for presentations to senior management team
* Develop a cross channel marketing perspective and deliver analysis for cross channel initiatives
* Help drive core insights from the data to suggest, create and execute plans to drive improvements to the digital experience
* The analysts will focus on company's website and support decision making. He/She may also work with the technical team to identify gaps and improve the data capture strategy. He/She can also help ensure that best practices in metrics and decision making are being exposed to the BU management and core website decision makers.

Candidate Description

* Strong analytical skills providing insights as well as recommendations for changes convincing decision makers of business benefits of the proposed solutions
* Flair for quantitative data analyses and interpretation and ability to process data to draw insights, answering "so what" questions about data
* High degree of pro-activeness in analysing customer behaviour using available data to influence changes on the website
* Excellent written and verbal communication skills with specific focus on "persuasive, influencing" communication style

Behavioural Attributes

* Strong inter-personal skills to help collaborate across teams
* Logical thinking and ability to sift through data to identify insights
* Attention to detail

Education and Experience

* MBA/MA Economics or equivalent qualifications from premier schools
* 2-7 years of experience in web measurement or strategic customer analysis area required
* Experience on clickstream analytics tool like Adobe SiteCatalyst / Insights / Discover, strategic and statistical analysis tools like SAS and interactive dashboard tool like Tableau / QlikView preferred

Competencies/Skill sets for this job

Web Analytics Omniture Web Sitecatalyst Web Traffic

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