Commercial Communications Manager

IndiHire HR Consultants Pvt. Ltd.
  • Mumbai
  • 10-15 lakh
  • 3-10 years
  • 26 Aug 2015

  • Corporate Communications

  • FMCG/ Foods/ Beverages, Hospitals/ Health Care, BPO/ ITES/ Call Centers
Job Description

* Develop and execute the field engagement plan for regular interactions with the field employees
o Idea generation involving key internal and external stakeholders
o Conceptualize innovative engagement models and ways to connect with the field
o Integrate the ongoing field initiatives (e.g., monthly calls, field connect magazines) with the overall field engagement plan including Town Halls, and Award Ceremonies.
o Layout the overall yearly calendar for field engagement with specific milestones
o Develop methodology to take timely feedback from the field on the engagement model and revise engagement initiatives based on the feedback
o Execution of field engagement plan with managing director's office and senior leadership team
o Lead execution of decisions regarding field engagement
o Preparation of ground work for each engagement
o Management of the "SLT in field" operational details
o Support the Citizenship initiatives of the Company
o Launch programs to build "pride to work for the organization" with the employees.


Overall responsibility for field engagement initiatives of AIL. In in a fast evolving world of technology and social network expansion, field engagement and communication plan need to be aligned. This includes ideation, collection of market data, estimating best engagement and outreach models, measure success and take feedback, debottlenecking key issues, stakeholder management in line with business goals, strengths and capabilities
o No. of ideas generated
o No. of innovative models launched
o No. of field employees covered

Key methods of engagement may include (not exhaustive):
o Monthly calls
o Regular mailers
o Engagement magazines
o Activity in the field
o Field quizzes/internal activations
o Field focused SMS campaigns
o Field focused engagement and feedback 

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