Overall Role Purpose -
The job holder is responsible for the revenue generated from a geographically assigned sales cluster (or business portfolio), by servicing &retaining existing customers and targeting new business opportunities. Also responsibility will be of retail facility management in that cluster.
Manage a portfolio of customers and potential customers via personal sales visits, using face to face contact to provide a 'personal service'.
Develop a customer base to secure continuous business from new and existing customers. This activity should be done on a regular basis through data points from POS and retail service points.
Build a strong client relationship to ensure that service is of highest quality and gives business to customer's maximum potential
Action all leads that appear in POS LMS through telecalling from counter staff at store and keeping a check on conversion of those leads
Make strategies for catchment activity mapping programme and adhere to it as decided in consultation with sales management
Scope of market to identify new opportunities for business and visiting the customers to get them on board using company's selling tools
Act as the customers' main point of contact, by liaising closely with the relevant departments within company to ensure that their queries, problems or issues are dealt with appropriately.
To continually develop knowledge of company's products/services and general commercial awareness in order to provide the best possible solutions to the customers.
Ensure co-operation with other members of the sales team, retail support team
Ensure all special contracts for high potential customers are cost effective for the company
Develop a working relationship with the relevant support departments e.g. Operations, Finance to ensure they are kept up to date with all issues relating to customers. All non-sales activities or diversionary activities should be handled by Support team or Customer Support Executives.
Produce information for management necessary to evaluate performance vs. key performance indicators
Meet regularly with Sales management to evaluate the personal sales plan/strategy so as to ensure that the required revenue and shipment results can be achieved.
Reporting and Documentation
Complete all sales reporting requirements in a timely manner, which includes daily sales reports, update on catchment activities and telecalling by stores.
Control all documentation and data relating to customer visits, agreements and terms of reference to ensure that customer information is maintained accurately in the customer database.
Analyse and monitor customer data to measure success and identify fluctuations/trends so as to decide on the relevant actions to be taken.
Adhere to regional standard profit margins
Formulate a personal sales plan that incorporates initiatives for identifying and gaining new business prospects and maximises growth within the existing customer base.
Good communication skills
Excellent interpersonal skills
Good presentation and analytical skills
Display team working skills