Client Communication Planning Manager

Group M
  • Sydney
  • Confidential
  • 10-15 years
  • 04 Feb 2015

  • Sales & Marketing, Strategic planning

  • Entertainment/ Media/ Publishing
Job Description

Key Responsibilities:

Client Planning and Management:

Build/Maintain strong client relationships through best in class client servicing
A good understanding of your category so you can engage with your clients on category dynamics e.g. market share, purchase barriers, key competitors and so that you can produce high quality competitive reviews with actionable insights
Engage and coordinate internal specialized services to contribute to better communication planning, specifically strategy and research, but any relevant specialism.
Be an advocate for innovation, identifying first to market opportunities to drive brand growth
Actively drive the re-application of consumer learning's in campaign development
Perform analysis of media consumption and media trending developments using appropriate tools
Communicate competitive and media developments in client categories and act on them as appropriate
Collaborate with and lead internal and external partners to develop best in class communication solutions

Internal Operations Management:

Accurate and regular competitive reporting, and budget controls
Maintain a high level of quality control on all outputs to client, meeting all agreed deadlines
Coach/Mentor executives
Conduct performance reviews with executives in accordance to MediaCom processes and timelines
Ensure broader team are across client results and business updates
Attend WIPS with client and communication partners and assists in delivering of the action points
Attend internal WIPS, issue the summary of next steps and assist in delivering the action points
Attend and participate in CCP meetings
Embrace the Mediacom vision and behaviours
Upholds client and Mediacom confidentiality at all times

Business Development:

Actively identifies organic growth opportunities
Identifies revenue opportunities and is able to describe Mediacom internal divisions to clients
Continually involves internal business divisions with new business opportunities with existing clients
Is aware of company/network opportunities
Is an advocate for the Mediacom brand
Contributes work to industry awards submissions
Contributes to revenue through sound management of the process
Provides input for budget forecasting
Manages client budgets effectively and accurately

Knowledge and skills:

Strong media planning principles (e.g. scheduling and flighting; recency and effective reach theories, seasonality, market prioritization, roles of various communication channels)
First class systems knowledge and application, including Roy Morgan ADQuest, and working knowledge of ETAM and other planning tools
Strong administrative and organizational skills.
Critical analysis of all Survey/market data ensuring informed planning decisions.
Strong financial and numerical astuteness.
Confident presentation skills.
Attention to detail with high levels of accuracy.
Competent in all Microsoft office software.
Good understanding all key mediums and how the marketplace impacts media planning.
Excellent verbal and written communication skills

Personal qualities and behavioral traits (what do our behaviors come to life in your area of expertise)

Be Brave when dealing with internal and external partners
Be Wondrous in the development of ground breaking strategies
Be Ninja in the pursuit of mastering your craft, and rigorously maintain a current knowledge of interactive products and industry trends
Be Better Together through leadership and collaboration with internal and external partners in development of best in class communication solutions, and working as part of the broader Mediacom team to nurture and grow the company and its people.

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Group M