City Marketing Manager

Silver People
  • Kolkata, Mumbai, Pune
  • Confidential
  • 3-8 years
  • 02 Sep 2015

  • Marketing

  • Internet/ ECommerce
Job Description

Job Description:

Marketing Activities: Planning Go-to-Marketing strategies, Region-wise Marketing Promotions, Product Launch activity planning and execution, internal and external communication. ATL, BTL as well as online/digital marketing.
Branding & Lead Generation Activities: Responsible for Events Participation, Marketing Announcement Mailers, Professional Organization Memberships and Award Submissions, Marketing Collaterals and Corporate Gifts.
Channel/Partner Activities: Promoting channels via Marketing and ensuring activities are carried out by partners as agreed. Coordinating with partners for lead generating activities such as mailers and Road Show Campaigns, partner portal website access and tele calling, marketing kit requests. Introducing & managing initiatives and partner retention through tools like partner portal, Reward Program Schemes, etc.
Internal & External Communications: Good presentation and communication skills to convey proper messaging across external and cross function teams with internal operations and brand teams to ensure seamless customer and brand experience.
Analysis & Feedback : Conducting Partners and End Customers Survey, Competitive Analysis and Industry Trends and checking the effectiveness and ROI of Marketing Campaigns

Requirements :

Sound understanding of all traditional / below the line modes of marketing.
Should be data driven and should optimize for the right parameters and have strong execution capabilities.
Should possess good project management skills and ability to over-achieve in an extremely fast paced environment.
Positive and highly motivated and driven; Capable of driving exponential growth in a very short time frame.
Creative and out of the box thinking; Unconventional ideas are a bonus.
Willingness to work in a fast paced / dynamic environment.
Excellent communication skills.

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Silver People