Chief Marketing Officer - eCommerce

Silver People
  • Bangalore
  • Confidential
  • 8-14 years
  • 241 Views
  • 16 Sep 2015
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  • Senior Management-Marketing

  • Internet/ ECommerce
Job Description

Responsibilities :

- Build and manage the brand marketing function, Strategize, develop and execute multi -channel brand marketing and promotional programs that support brand ethos.

- You will formulate and direct the overall marketing and communication strategy (on air and off- air) for all channels, so as to achieve the desired audience reach and targets.

- Manage ATL, BTL, onsite creative and campaign management activities to drive brand.

- Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty, etc

- Impact on Revenue and market share growth: customer life cycle management and building marketing capability and spend Track -and -measure effectiveness.

- Go to market strategy : positioning, Strategic planning : Develop marketing strategies based on strong analytics

Key Role Requirements / Functional Competencies :

- Must have experience of handling both offline and online marketing in e-commerce companies.

- Entrepreneurial driven strategic thinking and ability to lead and drive critical business functions such as Brand, Marketing, Products, eCommerce and Exports is an essential requirement.

- The role requires deep understanding of business fundamentals with a strong ability for outcome based execution

- Develop long term brand architecture for products with ability to execute in short -term with clear milestones aligned to the Vision of the group.

- Should have team handling capabilities as well as should be hands on across across gamut of marketing activities (SEO/ SEM/ PPC/ Google Adwords/ Display/ Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.) marketing officer, social media, marketing, adwords, startup, ppc

- Structured thinker, who could bring clarity in any discussion.

- At least 8+ Years of of exposure in leadership marketing role

- Should have relevant Exp in Digital Marketing .


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