Chief Marketing Officer - Real Estate

Intellectual Capital
  • Delhi
  • Confidential
  • 12-20 years
  • 484 Views
  • 31 Aug 2015
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  • Senior Management-Marketing

  • Construction/ Real Estate
Job Description

KEY RESPONSIBILITIES:

I. Financial : Full accountability for development of pricing and pricing strategies along with commercial budget(s) spend and allocation. Responsibility towards maximizing gross contribution at segment and brand level at targeted sales volume

II. Market Complexity : This role will lead the innovation & launch agenda across brands and segments as well as future hunting grounds

III. Leadership Responsibilities : Leading and influencing a cross functional team and key stakeholders

Leading the concept development process

Leading conversationalization and revenue generation of new and ongoing brands.

QUALIFICATION & EXPERIENCE REQUIREMENT:

I. Candidates from top B-schools (IIMs, FMS, XLRI, IIFT, SP Jain, JBIMS, NMIMS)

II. Currently working with best of Banking, FMCG, consumer durables, automobiles Real estate or other consumer businesses handling luxury category products.

III. Candidates should have had hands-on experience on marketing launches, using marketing channels to create qualitative - quantitative value for the brand, anchoring research & consumer insights, exposure to brand management practices, proven marketing strategy execution capabilities.

PURPOSE OF ROLE:

- The opportunity space is large and diverse, as well as attractive & challenging. This role will require strong strategic skills, as it will lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. A key part of this role is to also ensure the use of creative excellence, disciplined project leadership and management in crafting new opportunities from multiple start points.

- The ability to navigate through key stakeholders within the organization will be necessary for success and traction. As a key business stakeholder you will also be the repository of learning for future opportunities, on which the business will lean on for development of business strategies.


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Intellectual Capital