CMO - Data Driven - Strategy & Operations

Rinalytics Advisors Pvt. Ltd.
  • Bangalore, Mumbai
  • Confidential
  • 10-12 years
  • 383 Views
  • 06 Oct 2015
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  • Senior Management-Marketing

  • Internet/ ECommerce, Advertising/ PR/ Market Research/ Events
Job Description

Job Description

Feeling the entrepreneurship fire within? Come jump on to the start-up wagon and contribute in shaping up an organization.
We are looking for fiercely passionate marketers to drive the marketing efforts of our company.
Do you have the ability to accurately translate data into insight and with a unique blend of industry expertise and analytic prowess? Then read ON!

WHAT YOU WLL DO:

Analytics: Utilize data-driven decision making to improve the performance of client marketing and business development efforts. Prioritize initiatives based on highest potential impact
Brand and content , acquisitions.
Consumer/B2C marketing : Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty , gamification, etc
Impact on Revenue and market share growth: customer life cycle management, and building marketing capability & spend, Track-and-measure effectiveness
Go-to-market strategy: positioning & branding
Strategic planning : Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment
Management and leadership: Lead a large and growing team of Marketing Managers and Senior Managers to execute on marketing and business development strategies

DESIRED PROFILE:

We are looking for highly motivated and passionate individuals who has built Comprehensive product marketing plan that centers on consumer requirements - from idea to production and distribution.
Candidate should be a believer of the lean startup philosophy.
Thorough knowledge of marketing principles, brand, product and service management
Deep understanding of changing market dynamics
A person in this role should be comfortable in an "all hands on deck" environment, love solving problems, love developing teams and people talent, and be able to thrive in a startup culture.

WHAT YOU NEED TO KNOW/HAVE:

10 - 12 years of marketing experience, preferably in a fast-paced startup environment or a larger company with a strong entrepreneurial culture, with a Masterrsquos degree from premier institute.
Experience with product marketing including marketing strategy, product positioning, brand strategy and user research
Demonstrated success in designing and delivering on marketing strategies and programmes, in both B2C and B2B environments and/or marketing/advertising agencies / Telcos / Retail / ecommerce / CPG if possible
Experience making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, and other analytical tools , and demonstrated business sense and intuition through successful marketing projects at large scale.
Extremely adaptable to change and ability to execute quickly, leveraging a team
A track record of having attracted, hired and/or managed and developed a large, high-performing team.


Job Posted By

Manav Das
Associate Partner

About Organisation

Rinalytics Advisors Pvt. Ltd.