Director - Web Analytics - BFSI

Rinalytics Advisors Pvt. Ltd.
  • Bangalore
  • 10-20 lakh
  • 13-18 years
  • 07 Oct 2015

  • Business Analytics

  • Banking - Retail
Job Description

Role- Head- Web Analytics

Exp- 15+ Years of experience in Analytics ( Strong in Web & Marketing Analytics MUST)

Qualifications & Experience:

- Master's degree in a quantitative, business, marketing or consumer research discipline.

- 15+ years experience in Web Analytics role - preferably in a US market Financial Services environment (Multi Channel)

- Expert knowledge of web analytics tools (Adobe Suite- Omniture, Site Catalyst, Test & Target, Google Analytics Suite) with technical knowledge of URL tagging and tracking

- Demonstrated expertise with attribution methodologies, A/B and multivariate testing

- Must have strong Advanced analytics,Predictive modeling,Machine learning,Big Data orientation.

- Demonstrated track record in multiple analytics package implementations with experience in other data tools preferred

- Great communication skills with the ability to clearly communicate data, context, and implications to business stakeholders and senior leaders

- Strong conceptual thinking and ideation skills; passion for brainstorming ideas, sketching concepts and connecting pieces to solve real consumer problems

- Ability to internalize customer insights, champion the customer and empathize with the customer's needs and point of view, personalization, acquisition etc.

- Natural curiosity and passion for challenging assumptions and a strong belief that there has to be a better way

Competencies/Skill sets for this job

Web Analytics Google Analytics Marketing

Job Posted By

Manav Das
Associate Partner

About Organisation

Rinalytics Advisors Pvt. Ltd.