* Scans the business environment to explore options for revenue generation from new customers.
* Drives the formulation of marketing strategy of group encompassing all products .
* Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
* Takes overall responsibility for, positioning &New product development in co-ordination with R&D.
* Monitors new market trends, product performance segment wise and aligns actions to Marketing strategy & NPD.
* Develops Annual Plans & Budgeting for the brand and monitors its expenditure.
* Ensures Optimal pricing of products so that the top-line & bottom-line objectives of the brand group are strictly met.
* Interacts with all employees on a regular basis to understand their key concerns and ensures development of systems and policies that are enabling in nature.
* Ensures that the Sales& marketing team is adequately trained in both functional and behavioral aspects on a regular basis.
18 + years in Sales & Marketing from Consumer Durables,Water Purifier and AIR Conditioner.