Define print advertising yield targets for various offerings, page inventory, advertising category, seasonal for a market.
Define MIS system and ensure deployment to monitor and analyze current yield.
To develop and support implementation of initiative to maintain yield and achieve yield targets.
Develop processes and systems to manage yield at Unit, State and RCOO office level.Must have a good personality with excellent verbal and written communication skills.
Must be a go getter, possessing analytical attitude, innovative approach.
Should have understanding of business.
Ability to grasp and analyze numbers.
Ability to present analysis & ideas to influence the senior leadership team.
Ability to work with peer team from different functions.