Successfully handling existing product and launching new product.
Device and implement marketing strategies / plans for the brand
Identify research needs, provide necessary brief to MR and implement actions based on findings.
Prepare briefs and coordinate / control/evaluate with ad agency for development of ad campaigns, packaging designs etc.
Brief and & evaluate with media buying agency for development of media campaigns.
To identify and define the key branding elements and to ensure that they are delivered by either of the channels, such as, media, creative, packaging and other.
Develop consumer promotions
Monitor brand's performance on a regular basis and control different parameters to maintain / improve the profitability.
Thorough review of all marketing activations.
All aspects of budgets for achieving top line and bottom line.
Working with production and planning group to ensure timely production support.
Education: Post graduation/MBA or equivalent in Marketing or related areas from premier business school.
experience of needs total 7-8 years of work experience out of which the person should have experience in Food category or any other related industry in branding.