Brand Manager

PeopleZ HR
  • Mumbai
  • 15-20 lakh
  • 4-7 years
  • 14 Apr 2015

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Main Duties and Functions:

~ Brand Plan Development - develop a plan that achieves company targets. This will include, but is not limited to, communication development,digital marketing, channel development, consumer and health care professional specific program/promotions, .

~ Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.

~ Program management and execution: stress is on management of the day-to-day logistics of the brand programs. Evaluate performance and take corrective actions

~ Owns timeline management, budget, and program analysis.

~ New product development -- utilize consumer and customer -driven insights to drive long-term growth of the brands. Translates insights into profitable product and communication innovations.

~ Develops selling proposition and sufficient launch support plans to all relevant channels.

~ Market Analysis - provide consumption based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Probe data to identify and act on region specific programs. Also, identify opportunities in markets where there are unmet needs.

~ Business Forecasting/Results - work with sales, demand planning, and contract vendors to generate accurate volume forecasts. Deliver results for the brand level P&L focusing on net sales and brand contribution.

Education Background :

Bachelor's degree & MBA in Marketing

Professional Experience :

FMCG marketer with 5 years of related work experience.

Core Functional Competencies :

Leadership - ability to drive both short and long-term brand growth and profitability.

Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.

Critical Thinking and Problem Solving - resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.

Strong communication and influence skills -- clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.

Energized by an entrepreneurial environment -- not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self reliant/proactive with an entrepreneurial spirit. Takes initiative and follows-through on commitments
to achieve results.

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PeopleZ HR