Define value proposition of corporate and product brands.
Define Corporate guidelines for promotional and institutional materials.
Activation and validation via a relevant set of promotion partnerships.
Validation of all activity which require CIM vetting like print, Magazine adv., online & Digital Media.
Vetting all the Printing, Technical PPT, Corporate PPT, IOM, Hoarding Design, IRO requirement, cascade, Domestic & international Exhibition themes etc.
Extending brand reach and appeal through strategic partnerships.
Need to work with complete documentation and adhere to clear cut policy and process laid down so that there is No NC in External Audit for the department. (If process or policy is not clear than it has to be prepared and should be approved by Marketing Head, India Business Head and Directors.