To institutionalize the culture of Insight led discussion in order to maintain customer centricity.
To create the annual brand plan for achieving the set goals on brand health parameters (Ad recall, brand recall, etc.) across key markets/ geographies in order to achieve customer preference targets.
To proactively contribute to the product development process and help the organization expand market and share of wallet.
To create a preferred brand among all customers in order to achieve the desired market expansion and growth.
To ensure support towards the acquisition efforts of the sales channels through effectively designed sales literature and sales tools.
To ensure a unified brand experience to all stakeholders in order to achieve consistency of communication.
To be a contributing and accountable member to the groups Marketing council