1. PAN India network with PR & Marketing Agencies
2. Knowhow to deal with Marketing Agencies
3. Knowledge of running Digital/Online Campaigns
4. Know how of SEO/SEM campaigns (broad)
5. Track performance of Marketing plans run by these agencies
6. Experience in handling media and launch events
7. Experience in buying media space
8. Experience in handling and scripting radio campaigns
9. Managing/Reviewing/Designing offline content on various media platforms
10. Ability to launch and execute events at various levels - college campuses, corporate business park, malls, hyper malls etc.
11. Experience in tracking ROI from various activations
12. Experience in handling multi level marketing team across cities
The candidate should be able to head the Marketing function all by itself and have an excellent network/know-how in the offline space.