Associate Manager - Product Marketing (Off Highway Tyres)

Apollo Tyres Ltd.
  • Gurgaon
  • Confidential
  • 4-8 years
  • 10 Feb 2015

  • Marketing

  • Automobile/ Auto Components
Job Description

Reports to:  Group Manager- Product Marketing (Off Highway Tyres)

Main Purpose of Job:

Support role to Product category Head.
Supporting Product Portfolio Management, New product development & coordination with sales teams & R&D.
Network and product related MIS, Analysis and data management for product category.
Drive the business in the category through coordination & initiatives.

Main Responsibilities / Job Summary:

* Supporting Category head in all product marketing activities across aftermarket, OEM & export channels.
* Market intelligence on product category
* Category MIS - Sales/ Margins
* Monitoring and analysing market prices (Apollo vs. Competition)
* Network Management - Development of network programs & analysis of network performance.
* Coordination with the field offices on updates - network, customer marketing programs, internal research etc.
* Coordinating new product launches with all stakeholders.
* Coordination with field team on product related issues.
* Healthy positioning of product w.r.t pricing, positioning etc.
* Product Planning & New product development.
* Market Visits- Capturing key customer insights and voice of customer.
* Building product brands
* Devise strategy for entering new & emerging distribution channels
* Track and maximize revenue from product category
* Interaction with technical product development managers and sales teams, defining new product features and go to market plans.

KPIs & Dimensions :

* Sales Revenue and Market Share.
* Analysis of Product Category data for key insights and actions.
* Regular and timely updating of all MIS.
* Support Product portfolio management.
* Coordination, follow-up, reporting on various marketing initiatives.
* Supporting all brand building activities.
* Timely and quality completion of assigned projects.
* Market Visits & capturing insights and voice of customer.

Skills & Knowledge Requirements :

Education: MBA

Experience: 4-5 years in Product Marketing.

Preferred companies:

Tractor Companies like John Deere, New Holland, Mahindra & Mahindra


Fair degree of analytical skills and market orientation.
Self starter with strong communication and interpersonal skills.

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About Organisation

Apollo Tyres Ltd.