Associate Director - Marketing Effectiveness

Fractal Analytics
  • Bangalore
  • Confidential
  • 7-10 years
  • 25 Jun 2015

  • Marketing, Business Analytics

  • KPO/ Analytics
Job Description

Position Summary

Associate Director in Marketing Effectiveness team is a leadership position responsible for providing best in class analytical services delivery. Must be a well-rounded leader, with the ability to approach projects both operationally and analytically and lead large teams and client engagements.
This individual should be a proven expert in applying and fitting diverse analytic methodologies to problem solving in the area of marketing effectiveness, CRM and Digital media Analytics.
The key focus of this position will be around leading delivery teams in influencing the customer decision journey, improving Customer Experience & Retention using cutting edge analytical methods and business intelligence

Position expectations

Develop the integrated marketing effectiveness Practice, lead a team of people comprising of both direct and indirect reports and motivate the group through clear communication and cutting edge methodology
Leads team in the data synthesis process, solution design and creation of actionable insights, implications and recommendations to address client's business issues and /or identify opportunities in the areas of marketing optimization, pricing analytics, social/digital analytics
Participate in the sales process to scope client needs and frame up Fractal's approach.


The Person : Qualification & Experience

7 + years of experience in analytics consulting with an emphasis in the CPG / Retail Analytics, CRM Analytics and Digital Media/Social Media Analytics with at least 3+ years of leading large team and working across cross cultural teams
Working knowledge of any of the BI tools such as Spotfire or Tableau
Excellent track record of engaging at C-suite level and excellent at stakeholder management and is able to drive groups, including senior level groups, to conclusions
Selects from a range of analytic methods to design and conduct analysis appropriate to each project. Should be good in SAS R, SQL, good to have as site catalyst, radian6 etc
Knowledge of variety and advanced analytic and research approaches, including: marketing mix models, price/promotion models, SEM, segmentation, forecasting. digital attribution, machine learning, good visual storytelling skills
Good Thought Leadership & ability to structure & solve business problems, innovating, where required. Must have the ability to adapt to changing business priorities in a fast paced business environment

Additional Information

All your information will be kept confidential according to EEO guidelines

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About Organisation

Fractal Analytics