The Associate Director - CPG will play a vital role in leading and managing consulting and analytics engagements and teams.
He/She will maintain and develop client relationships as required. He/She will manage managers as well as analysts to prioritize objectives in order to achieve the highest levels of client satisfaction and targeted results.
Our clients drive the integration of consumer, shopper, and market understanding to catalyze business growth across all of our brands .
They work closely with the Fractal in leverage insights and drive guide portfolio strategies and optimize initiatives for their leading brands.
Lead, recruit, grow and retain high-caliber data science talent at scale
Ensure excellence in delivery to internal and external customers
Create and implement a shared vision for data science applied to product development and delivery
Build roadmap for data sciences working with thought leaders and other stakeholders at Fractal and respective client group
Empower analysts to move across existing opportunities up the analytics value chain
Identify and pursue new opportunities for applying unique, state of the art analytics solutions at respective client group
Foster innovation and leverage new technologies
Champion culture changes needed to pursue our Advanced Analytics strategy
Build deep partnerships to do all of the above
Knowledge of variety and advanced analytic and research approaches, including: marketing mix models, price/promotion models, SEM, segmentation and forecasting
Ability to independently manage research engagements from start to finish, delivering actionable insight within established timelines and budget
Demonstrated ability in driving business impact through the application of data science and analytical techniques. Understanding and leveraging the connection between data structures, analytical methods, and business applications.
Experience in marketing research or analytics; domain expertise in applying to CPG issues is a strong plus.
Experience working in a consultative capacity (internal or external) is a strong plus
Strong analytical thinking skills. Ability to creatively solve business problems, innovating new approaches where required.
Ability to interpret research findings for multiple audiences, extract insights and communicate effectively
Strong organizational awareness and the ability to work effectively at multiple levels within an organization. Equally comfortable in discussing technical/analytical details with technical thought leaders as explaining technical subject matter with a non-technical audience, in particular, high-level executives.
Outstanding verbal and written communication skills
Must have excellent project management skills and have experience managing multiple work streams and projects at one time
Building - and, when necessary, rebuilding -- and leading high performance teams. Proven track record of identifying and developing analytical talent and leading a team of quantitative personnel.
Must have curiosity and love to ask the question 'why'
7+ years of experience in business consulting with an emphasis in the CPG industry