The incumbent would be responsible for:
Interacting with Client servicing teams to understand business objectives and audience demographics.
Translating creative direction and copy points from creative briefs into engaging and effective copy concepts.
Maintaining high standards of copywriting and exercising quality control on all copy.
The responsibilities include creating and communicating concepts, implementing marketing strategies and developing short and long form copy solutions.
Balancing creative thinking with interpersonal skills, this person will demonstrate the ability to review and justify concepts to both the client and the project team.
The role requires collaborating with creative team members to determine the conceptual and copy direction of branding and advertising initiatives
The ACD will work with art directors and designers to ensure copy tone and style are consistent with visual tone and style
Collaborative, Trusted, Insightful, Innovative, Ingenious, Memorable, Pioneering, Agile, Driven, Passionate, Diverse, Analytical
A strong understanding of marketing and advertising principles is required.
Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
Expert at strategic brainstorming, campaign development, creative brief development and creative execution.
Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
Proven aptitude for quick creative thinking with acute attention to detail within demanding deadlines
Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
Openness to constructive criticism and flexibility with regards to adaptation and modification.
Knowledge of Kannada is a must for this role.