AVP - Marketing - Crowd Sourcing Startup

Zyoin Web
  • Bangalore
  • 10-15 lakh
  • 4-9 years
  • 105 Views
  • 28 Apr 2015
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  • Marketing

  • Entertainment/ Media/ Publishing
Job Description

We are currently seeking an AVP - Marketing to join our team. S/he is expected to plan, develop and execute marketing campaigns using both traditional and digital media channels.

- The role would also include responsibilities of preparation and coordination for publicity events and trade shows targeting prospective consumers.

Key Duties and Responsibilities:

- Manage all marketing, advertising and promotional activities for the organization

- Lead and develop marketing campaigns to deliver against set marketing objectives.

- Track and monitor all campaigns using relevant tools and update them as required

- Manage the marketing budget, ensuring that all activities are delivered within defined budgets while maximizing operational efficiency

- Manage company wide and project-specific public relations activities

- Work closely with external vendors and agencies to ensure timely and effective execution of all campaigns

- Research and evaluate new opportunities

Desired Skills:

- Excellent written and verbal communication skills in addition to highly developed interpersonal skills

- Highly organized, proactive, sales focused and creative

- Strong project management skills and ability to multi-task

- Ability to work and deliver in tight timelines

- Strong analytical skills and ability to grasp things quickly

- Ability to manage multiple vendors and agencies

- Excellent people management and team work skills

Desired Qualification and Experience:

- MBA from a Tier I Business School

- 4 to 6 years of marketing and brand management experience in the FMCG industry

- Prior media planning experience an added advantage


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Zyoin Web