AVP - Marketing & Product Development

TRINAU TALENT SOLUTIONS PVT. LTD.
  • Delhi
  • 10-20 lakh
  • 10-20 years
  • 252 Views
  • 21 Aug 2015
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  • Marketing

  • Banking - Retail
Job Description

The person would be responsible for the overall brand that includes company own stores and franchisees:

- Corporate campaigns

- Store design and layout

- Plan and execute promotions leading to footfalls and revenue

- A.T.L. and B.T.L. activities

- Innovate guest experience

- F&B product trials and research including brand and consumer research

- Brand promotions and alliances

- Strategies for opening stores in new geographies and the store format

- Responsible for managing CRM activities including loyalty program

- Plan in-store consumables, merchandising, packaging and store collaterals

- Responsible for driving product development, pricing and promotion

- Drive F&B top-line and bottom-line

- MIS as required for marketing and management

- corporate communications

- Drive the merchandise category


Competencies/Skill sets for this job

Retail CRM Promotions

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