Looking for a seasoned professional in Marketing. having exposure in Web analytics and Optimization.
He/She will be setting up the direction, lead and coordinate the Online Analytics & Optimization department and to deliver and run world-class online analytics solutions that are used to drive visits the digital domain.
Key Responsibilities :
- Setting up a world-class department for Web Analytics & Optimisation
- Work closely together with the lead generation, eSales and eCare units to ensure targets are met
- Ensure cost optimization and productivity through proper planning.
- Provide strategic and operational improvements to relevant units
- Ensure ROI on SEM are continuously improved
- Creating and setting up in cooperation with IT a full web/mobile Analytics solution (incl CX monitoring)
- Manage relationships with various internal and external stakeholders