1. Should have strong background & understanding of Brand Management
2. Strategic & Tactical insights at developing a Brand.
3. Assist in the development and anchor the implementation of the brand marketing strategies to maximize the long-term value of the brand and act as a custodian for the brand.
4. Assist the management in media buying process and ensure the compliance of all processes and audit requirements.
5. To actively manage brand led sponsorship initiatives to drive brand awareness and engagement
6) Media Planning and Execution of activation platforms
7) Market Share Analysis and Reporting
8) Develop and execute promotional initiatives to profitably increase market share within budgeted cost parameters
Key Accountability Areas:
1. Brand Strategy and Implementation
2. Marketing Campaign Development and Management
3. Consumer Knowledge and Relationship Programs
4. Sponsorships and Partnerships
5. Business Intelligence