Assistant Manager - BTL - Automobile

Symbiosis Management Consultants Pvt. Limited
  • Mumbai
  • Confidential
  • 6-11 years
  • 03 Aug 2015

  • Marketing

  • Automobile/ Auto Components
Job Description

Job Description

Digital Campaign Planning, SEM, Blogger outreach programs, ORM, Web Analytics, Social Media, Mobile mktg & Website management, ORM, etc.,
Effective communication and alignment at dealer level.
Develop display norms of Product and POS together with DD team.
Develop Location / theme based BTL campaigns to be used for respective regional campaigns.
Vendor management for merchandising.
Organize corporate park activities / RW events / Mall displays liaoning with Sales teams.
Coordinating with various vendors for Warehousing, Printing of brochures, event agencies etc.
Manage Annual Calender of events - National, Local, Strategic - Align calendar with product , sales and Media strategies.

Desired Profile :

should have Agency management expertise.
Should have worked in Digital Marketing role.

Job Posted By

Senior Consultant