1.Planning Campaigns: ATL TV / Print / Radio advertising, designing POS, Direct Mailers etc.
2.Briefing various marketing agencies on brand values and respective campaign objectives
3.Draft and monitor advertising guidelines, work with retail marketing manager to ensure strict compliance
4.Interact regularly with AMI Region team for the right choice of communication suited for Indian Market
5.Plan advertising for new product launches
6.Develop photographs / images and Videos through photo shoots for products that are right for advertising.
7.Develop product brochures and Customer friendly communication material for point of sale at Dealer outlets