AGM - Marketing (Real Estate)

Liontree HR Consultants Pvt Ltd
  • Bangalore
  • Confidential
  • 10-14 years
  • 253 Views
  • 13 Oct 2015
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  • Marketing

  • Construction/ Real Estate
Job Description

Job role:

Strategize Marketing programs to enable Brand building and lead generation process.
Overall responsibility:

Through the Line : (TTL)

ATL:

> Manage creative / Media / PR agencies.
> Outdoor media management.
> Media planning.

Below the Line ( BTL):

> Create consumer touch points in a community / high traffic and social circle environment.
> Co-branding activity with banks other institutions.
> Customers Referral events. / Site events.
> Tie up with key associations like doctors / jewelers for road show events.
> Corporate event / club activation's
> Apartment activation
> Hosting Broker events
> Upkeep of site branding / and model flats

Telemarketing and LMS responsibilities :

> Implementation of automation system for lead management.
o Chat services and maintenance.
> Implement and Manage analytics and database management.
> Training and updating of schemes offers / projects related information
> Daily reporting structure.


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About Organisation

Liontree HR Consultants Pvt Ltd