Strategize Marketing programs to enable Brand building and lead generation process.
Through the Line : (TTL)
> Manage creative / Media / PR agencies.
> Outdoor media management.
> Media planning.
Below the Line ( BTL):
> Create consumer touch points in a community / high traffic and social circle environment.
> Co-branding activity with banks other institutions.
> Customers Referral events. / Site events.
> Tie up with key associations like doctors / jewelers for road show events.
> Corporate event / club activation's
> Apartment activation
> Hosting Broker events
> Upkeep of site branding / and model flats
Telemarketing and LMS responsibilities :
> Implementation of automation system for lead management.
o Chat services and maintenance.
> Implement and Manage analytics and database management.
> Training and updating of schemes offers / projects related information
> Daily reporting structure.