Assistant Brand Manager - FMCG - IIM/ Iift/ Xlri/ Tiss/ SP Jain/ MDI

ACH Management Consultants Pvt Ltd
  • Bangalore
  • Confidential
  • 1-2 years
  • 533 Views
  • 16 Oct 2015
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  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Major Job Responsibilities :

Category Business Planning :

- Analyze the macro environment trends, consumer behaviors, internal business imperatives, industry scenario to conceptualize region wise volume projections

Brand Planning :

- Analyze the market research data, external market study results with respect to growth prospects, changes in brand positioning, brand health

Portfolio Planning :

- Analyze the current and past industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

New Product/ Product Extension Planning, Development and Launch :

- Gather inputs from market research data, consumer insights for preparation new product brief

- Assist the Brand Manager in preparing the product brief

- Coordinate for Consumer Preference Testing (CPT) with Market Research/ Product Development team..

Brand Communication, Development and Execution:

Packaging Development :

- Analyze the market research data on new packaging trends in the market (if, required)

- Prepare packaging brief covering brand positioning, priority market and socio economic class of target segment, key consumer insights, legal mandatory, industry scenario, packaging trends, and market competitiveness of the product

Brand Plan Review :

- Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

- Prepare the brand review presentation basis the variance analysis

Market Research Conceptualization and Execution :

- Participate in field work related to market research to obtain first hand consumer insights

- Provide inputs for preparation of market research brief on strategic/ tactical research requirements

Media Activation :

- Plan and prepare the brief for event activation

- Seek approval

- Identify agencies for event activation

Demand Planning :

- Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager for the preparation of demand planning note (DPN)


Job Posted By

Sagar S
Senior Research Associate - Sourcing Specialist