Assistant Brand Manager

ACH Management Consultants Pvt Ltd
  • Mumbai
  • 10-15 lakh
  • 2-5 years
  • 16 Sep 2015

  • Marketing

  • Accounting/ Taxation/ Audit
Job Description

One of the well know luggage/ backpack manufactures are in the look out for an Assistant Brand Manager to take care of their ladies bag category.

Female candidates from Premier B- schools (2012, 2013 pass outs) having experience in lifestyle category in brand management roles are requested to apply.

Account abilities:

The position is responsible for product management and brand communication of Ladies Handbag Brand, this role the accountability and ownership of portfolio road map, product development, lifecycle management marketing communication, market share and profitability

Product Management:

- Responsible of product lifecycle management from concept to end product on shelf

- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping

- Product costing and price point decisions in consultation with Brand Head

- Working with the SCM and Sales team to manage the lifecycle to the product

Marketing Research:

- Understand consumer habit and attitude towards the product category

- Understand and identify consumer needs, market trends and competition strategy

- Work on the need gap analysis through research and consumer interaction

- Work with external agencies to test new product concepts.

Marketing Activation:

- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner

- Sharing the brand's business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team

- Analysis and product line customization for different channels of sales

- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.

- Feedback analysis from distributors and points of sales

- Order analysis and coordination with distributors and retail teams

- Customized marketing programs for different channels of sales

Marketing Communication:

- Implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social

- Document the annual marketing plan for both the brands detailing the marketing initiatives and priorities that deliver growth in line with the business plan

Competencies/Skill sets for this job

ATL BTL PR Digital And Social Branding Brand Management Brand Promotion

Job Posted By

Sagar S
Senior Research Associate - Sourcing Specialist