Assistant Brand Manager - Fashion & Lifestyle

ACH Management Consultants Pvt Ltd
  • Mumbai
  • 10-15 lakh
  • 2-3 years
  • 816 Views
  • 16 Sep 2015
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  • PR/ Public Relations, Marketing

  • Accounting/ Taxation/ Audit
Job Description

Product Management :

- Responsible of product lifecycle management from concept to end product on shelf

- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping

- Product costing and price point decisions in consultation with Brand Head

- Working with the SCM and Sales team to manage the lifecycle to the product

Marketing Research :

- Understand consumer habit and attitude towards the product category

- Understand and identify consumer needs, market trends and competition strategy

- Work on the need gap analysis through research and consumer interaction

- Work with external agencies to test new product concepts.

Marketing Activation :

- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner

- Sharing the brand's business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team

- Analysis and product line customization for different channels of sales

- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.

- Feedback analysis from distributors and points of sales

- Order analysis and coordination with distributors and retail teams

- Customized marketing programs for different channels of sales

Marketing Communication :

- Implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social

- Document the annual marketing plan for both the brands detailing the marketing initiatives and priorities that deliver growth in line with the business plan


Competencies/Skill sets for this job

ATL BTL PR Digital Social Marketing Advertising MR Media Planning

Job Posted By

Sagar S
Senior Research Associate - Sourcing Specialist