Analytics Manager - Media Mix Modeling Expert - Analytics

Rinalytics Advisors Pvt. Ltd.
  • Bangalore
  • Confidential
  • 6-8 years
  • 01 Sep 2015

  • Business Analytics

  • KPO/ Analytics
Job Description


- Should have 6-10+ years of strong Advanced Analytics exp post Master's degree.

- Should have experience in Causal relationships, attribution modelling (Pricing Vs Promotion Vs Network Vs Seasonality)

- Must have experience in Attribution modelling, media mix modelling - for allocation of marketing investment, especially when investment is heavily skewed on digital channels/retail/eCommerce platform.

- Must have work experience in SAS/R or any of statistical tools.

Competencies/Skill sets for this job

Advanced Analytics SAS/R Attribution Modelling Media Mix Modelling

Job Posted By

Manav Das
Associate Partner

About Organisation

Rinalytics Advisors Pvt. Ltd.