Present insights and campaign dynamics to agency teams and directly to advertisers using the best data visualization tools.
Develop Attribution and ROI Models to better optimize our clients' media buying
Help manage the end to end process from tagging strategies and tactics to setup of reporting systems
Monitor trends, and uncover and track innovative thinking and ideas from across the industry in these areas.
What You Will Need:
A Bachelor's degree in business, marketing or mathematics/statistics
A high level of proficiency with excel
3-6 years professional experience with digital marketing agency, ad network or other digital media companies. Analytics experience in other areas will also be considered
Understanding of the digital media ecosystem and technology, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting.
Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, SEM, video & mobile. More importantly a hunger to learn more.
Must be able to harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.