AGM - Digital Marketing

VertX Solutions
  • Chennai
  • 20-35 lakh
  • 10-18 years
  • 359 Views
  • 31 Jul 2015
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  • Senior Management-Marketing, Marketing

  • Education/ Training
Job Description

PRIMARY RESPONSIBILITIES :

* Responsible for drawing the digital roadmap 


* Digital to include creation of apps to manage business process, engage better with our core TG, aid in building a single-window approach to business.

* Envision & create a digital --only approach Go-To-Market

* Develop documentation (site maps, wireframes, navigation models, content models)

* Manage the ongoing maintenance of the 
 website and assets working closely with internal IT department, creative & digital agencies to support program/digital campaign launches.

* Plan and execute web, SEO/SEM, marketing database, email, social media and online advertising campaigns

* Work closely with the digital agency towards ensuring that the website page rankings go up to deliver presence within 1st frame of search results.

* Work closely with designers and developers to ensure consistency in communication across all online media

* Build and monitor social media channels (Facebook, LinkedIn, Twitter, YouTube, Google+, etc.).Prepare tangible reports in line with our online objectives.

* Manage email-marketing campaigns including planning, targeting, set-up, testing, execution, reporting and optimization 

* Maintain up-to-date industry knowledge of trends, technologies, industry standards and best practices on an ongoing basis

SECONDARY RESPONSIBILITIES :

* Excellent problem solving skills to figure out a fix and get things to run smoothly as soon as possible
* Planning, executing , measuring, managing, testing, and tracking changes and quality issues
* Work closely with the creative & digital agencies to develop content, optimize the use of each digital channel for campaign efforts and execute the campaign vision
* Independently & actively manage all aspects of the project : scope, issues/risks, schedule, quality and online communication on a regular basis.

QUALIFICATIONS/ EXPERIENCE :

* 10+ years of overall work-experience with 8+ years in having directly handled Digital Marketing in a new age digital firm
* Should think digital and not merely use digital as another channel
* MBA from a reputed Institute ( Tier 1 or Tier 2)
* Proven track record of having built credible online properties during his/ her career (website, app, other relevant products)
* Strong analytical skills and data-driven thinking.


Competencies/Skill sets for this job

Digital Marketing Marketing Social Media Online Media

Job Posted By

About Organisation

VertX Solutions