Client is looking for someone who is coming from the ad agencies and having experience in brand building, positioning and business-to-business exposure is a must.
Online or Digital Marketing experience is highly a MUST.
MBA/PGDM (Fulltime) is a MUST.
Key Performance Areas:
Responsible for Handling two Brands (1 person handling ABC + XYZ + PQR; 2nd person handling GHI + LMN)
Responsible for both ATL & BTL
Responsible for enhancing the perception of the Brand amongst the target audience which in this case is B2B
Since this is revenue enabler role, will also have to deal with Corporate Sales Team apart from Media Associates and Clients and agencies