SEO Account Manager - Technical

Group M
  • London
  • Confidential
  • 3-8 years
  • 02 Feb 2015

  • Sales/ Business Development/ Account Management

  • Entertainment/ Media/ Publishing
Job Description

The Role

The SEO Account Manager role is the third level role within our team, this role brings full manager remit and responsibility.

You will support the Account Director on managing one of our largest global clients which is arguably the most technically advanced website globally. This role requires an experienced technical SEO who not only has deep technical knowledge but is able to manage client expectations, have strong project management skills and is able to manage direct reports to ensure leading SEO projects are delivered to time and to brief.

Client contact will be direct and you will be expected to build and develop advanced client servicing skills and strong client relationships.

Knowledge and skills development will still be a focus but at a more strategic level, while imparting your knowledge on other team members will also be expected.

You will directly manage one report and will be required to develop them as individuals and within their role, while supervising and providing guidance on their work.

Career Progression Next Role -- SEO Account Director


Passionate: Take an active interest in learning about our clients business

Agile: Not be daunted by challenge, tackling it head on

Collaborative: Work closely with partner agencies to identify the best solution for our clients

Entrepreneurial: Keep up to date with new innovations within the media marketplace and identify how they could be used by our clients

Client Servicing

Client contact will be direct and you will be expected to build and develop advanced client servicing skills and strong client relationships.

Account Management

Provide technical recommendations
Provide consultancy on technical updates and changes within a variety of search engines.
Provide clients with market leading service (without over servicing)
Be responsible for all SEO KPIs and reporting
Provide analysis and insights
Execute competitor and market analysis
Review campaign performance
Perform detailed technical and content audits and create recommendations
Strong project and time management
Manage performance of direct reports
Keep up-to-date with latest industry news

People Management:

Within this role there will be a direct people management of one report. While previous people management experience is not essential it is most certainly desirable.


Strong technical skills
Strong analytical skills
Good knowledge of HTML
Strong relationship building skills
Strong attention to detail
Excellent time management
Excellent problem solving skills
Good people management skills
Team player
Quick learner
Strong literacy & communication skills
Good self-esteem
Good confidence
Good strength of character

Competent with MS Excel & PowerPoint


3-5 years SEO experience.


Strong knowledge of how PPC and SEO integrate
Strong knowledge of where Search fits within the larger marketing mix
Strong knowledge of Analytics packages such as Google Analytics, Omniture, WebTrends
Knowledge of programming languages (ideal but not required)
Strong knowledge of link building techniques
Strong knowledge of 3rd party tools
GAIQ, GCP Fundamentals & Advanced Exams
Other languages a benefit but not required

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Group M