Account Director - Media Analytics

HR Central
  • Gurgaon
  • Confidential
  • 8-10 years
  • 21 Jul 2015

  • Business Analytics

  • KPO/ Analytics
Job Description

Candidate is expected to lead a team of analysts in delivering statistical model outputs for media campaigns from across global regions and must have experience in using tools such as Microsoft Excel, SPSS, SAS and R and in dealing with large and small datasets.
He / she must have a keen eye for detail and be able summarize model outputs to guide decision making by clients.
The role will require servicing internal clients with very limited external client interaction. Apart from technical expertise, ability to solve issues and deliver projects on a tight schedule are important criteria.
The incumbent should strive to be an excellent role model for the rest of the team in terms of demonstrating technical expertise, professionalism and inspiring the team to be as successful as possible.

Key responsibilities:

The Account Director Media Analytics is responsible for:

Business and revenue forecasting and planning for own team/regions drive development of innovative analytics solutions for clients which are new or a build on existing solutions maintaining relationships with internal MB clients, ensuring that their needs are being met and that they are receiving appropriate levels of service, in collaboration with other managers, ADs and Head of XM Hub acting as liaison between the internal client and Media Hub team acting as Hub spokesperson on MB technical working groups in the Media and Digital space day to day involvement with projects including interpretation of output, time management, escalating appropriately and occasionally working on projects hands-on management of staff in his/her team:
o training, mentoring and career development of staff
o annual evaluations and monitoring of progress of staff under their management aligning with the Head of XM Hub to ensure all procedures and policies are adhered to in his/her team
conduct training for CS/specialist media and digital teams and maintain material to support delivery of Cross Media analytics


The Account Director Media Analytics reports to the Head of Global XM Hub


People Leadership

Invests personally in people
Models and reinforces company values throughout the teams and behaves consistently with what he/she says
Is someone to learn from and is sought after for his/her expertise and guidance
Treats others with respect and fairness and fosters a similar climate throughout the team(s)
Takes full responsibility for actions and does not blame others for his/her mistakes
Can be relied upon to exercise sound judgment and discernment in dealing with difficult situations
Is self-aware - understands and always considers how his/her behavior impacts others/the team(s)

Ensures depth of talent:

Creates an environment which motivates others to give their best
Creates opportunities for others to grow/develop and seeks to provide them with rich, diverse, unique experiences
Is not self-oriented -- genuinely values others and shows desire to help others succeed
Can recognize need for, and make case for, additional resource

Cultivates high performance culture

Sets clear, compelling direction for team(s)
Fosters an open, honest, and transparent culture within team(s)
Recognizes and rewards strong performance
Takes necessary action on under-performers

Business Leadership

Has vision and passion. Is a go-getter
Communicates effectively and aptly at all times.
Demonstrates grace, maturity and equanimity when under pressure responds to crises appropriately and quickly
Displays a high level of resilience and does not let setbacks impact work, self or team adversely
Seeks to provide new approaches to problem solving and brings different viewpoints to bear
Demonstrates ability to provide sound financial planning and think through impact/implications for team/regions
Manages and controls budgets/costs and uses company resources efficiently
Manages client base to target profitability levels and ensures team reaches desired charge ability levels
Identifies the need for continual improvement and what is required to implement change,
Proactively anticipates issues and opportunities of strategic value
Adapts and responds suitably to changing conditions, modifying behavior and work style as necessary Is able to come to a clear point of view in complex and ambiguous situations
Has the confidence to take calculated risks


At minimum, an MBA/MS degree in business management or statistics from a well-reputed program/university.
Advanced/Dual degrees are desirable.
Minimum 9 years of solid work experience in marketing/market research. Ideally, someone who has a proven track record in managing a successful analytics delivery organization.
Experienced in a managing team of at least 5-6 people at various levels.
Demonstrated experience managing multiple projects delivered to tight deadlines
Willingness to occasionally adjust schedule to overlap with other geographies like Latin America and North America.
Willingness to work in an internal client environment, with very limited interaction with external clients.

Desired Profile :

Candidates with Market research experience preferred
Should have handled a team of 5-6 people

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