Strategic Marketing Manager

PERFECT PLACER
  • Delhi, delhi
  • Confidential
  • 5-8 years
  • Views
  • 23 Mar 2018

  • Marketing

  • Hotels/ Restaurants / Hospitality
Job Description

Job Overview: - Responsible for all aspects of marketing initiatives and will be accountable & responsible for developing and driving marketing initiatives to create pipeline, pipeline conversion and increased brand awareness. - Develop and manage the annual marketing plan and budget. As custodians of the marketing plan you will direct and support integrated and multi-touch marketing activities to drive Demand Waterfall activities for sales leading to increase demand for Co's service in the chosen markets.. - The Marketing Manager/Lead will also be responsible for tracking, analyzing, monitoring and communicating success and delivering ROI for all marketing activities. - The role requires cross-functional interaction with the Sales, Business Development, Practice, Solutions, Digital & Marcom team. The role requires a broad range of skills to be successful including marketing, communications (written, verbal), and data analytics. In addition we need the individual to have experience /exposure into event management, online marketing, direct marketing, vendor management and campaign execution. Responsibilities Include: - Developing and delivering marketing campaigns to generate leads, maximise conversion rates and generate demand among prospects and within the customer base - Forecasting, measuring, analyzing and reporting the impact of demand creation activities - Working cross-functionally with external vendors, Digital as well as MarCom team to increase brand awareness and demand for Co's service on online as well as offline medium. - Direct and adhere to marketing budgets to achieve pipeline objectives including the tracking, monitoring and reporting of marketing spend, relative to pipeline performance. - Evaluate, select and manage outside vendors that participate in the development and execution of demand creation programs. - Work cross-functionally with Leadership Team, Business Development and others to identify, target and execute events such as conferences, seminars, trade shows, email campaigns and webinars. - Work with Account Management to develop and execute client based marketing programs & events to drive additional revenue, client satisfaction, and client referrals. - Be aware of, and comply with, all corporate policies. - Juggle multiple projects in a dynamic, high-pressure environment


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