Senior manager-Marketing

Confidential
  • Mumbai
  • Confidential
  • 10-15 years
  • Views
  • 13 Sep 2017

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

Key Deliverables
You will define the strategic orientation and the annual marketing plan for the category, propose and monitor marketing mix strategies, monitor the portfolio (new launches, pillar products renewal and animation of core catalogue)
You will steer the hair color and texture strategy consistent with the overall brand positioning
You will orchestrate the launches and push growth of pillar products towards continued growth and animate core catalogue of the brand
You will analyse data and market insights and follow trends to create animations to drive business
You will collaborate with other departments (sales, logistic, education, etc.) and partner agencies/ production houses to build broader campaigns
You will make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
You will be responsible for sales forecast accuracy
You will lead the roll-out of strong PR and Media Campaigns
You will roll-out in-market execution of collections - Design & development of disruptive Point of Sale elements
You will colleaborate with the education team to build and promote new techniques through animations"