Work with the product team to help identify issues and proactively fix them.
Help work on internationalization strategy for expansion into multiple geographies and areas.
Use WMT to be on top of the proceedings.
Identify possible on-site improvements and coordinate tests to measure impact on rankings.
Correlate both link building initiatives and on-site changes to rankings.
Choosing and using the right tools to automate the work
Focus on user first.
Run audits regularly.
Stay abreast of new natural search engine optimization developments and opportunities in the SEO domain and incorporate into ongoing campaign management.
Be cutting edge in capabilities and wholesome in knowledge. You really need to care about knowing and understanding more.
Be analytical, determined and have a rigorous work ethic to achieve goals that surprise everyone.
Good understanding of information architecture.
Ensuring proper sitemaps
Proposing future growth areas