Devising strategies to drive online traffic to our website.
Tracking conversion rates and making improvements to the website.
Developing and managing digital marketing campaigns.
Utilising a range of techniques including paid search, SEO and PPC.
Overseeing the social media strategy.
Managing online brand and product campaigns to raise brand awareness.
Responsibility for planning and budgetary control of all digital marketing.
Evaluating customer research, market conditions and competitor data.
Leading a team of marketing, setting goals and tracking the marketing metrics