As a change agent in the global marketing team, a senior market analyst will drive qualitative research initiatives for CLIENT Process Solutions. S/he will act as a catalyst and assume responsibility for supporting important assignments like STRAP/AOP/Investor Day/HUG for the organisation and other Competitive Intelligence/Market research programs. The overall responsibility will entail the planning and executing the secondary and primary research (internal) activities by ensuring that the appropriate frameworks and methodologies are applied in order to meet and exceed the goals of the Sales & Marketing plan.
Provide accurate and timely support on strategic marketing initiatives
Lend supportive hand to the leadership in crafting global strategic plan and establish a system of reports and communications for all information packets on market, competition and products/services CLIENT offers.
Support vertical/LOB marketing leaders and participates in the planning and coordination of the research activities and helps them by imparting the latest trends/challenges which can further aid them to strategise.
Help decision makers of CLIENT with better understanding and outmaneuvering their competition in the marketplace
Provide end-to-end analytic support including data collection, conducting analysis, interpreting data, making strategic recommendations with specific implications to the business and presenting to the leadership.
Coordinate competitive intelligence across the businesses, focusing on market sizing, share of market, and growth trends and drivers, and competitors.