Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned territory/market segment to generate new business for the organizations products/services. Strong market understanding with details of products, demand & supply, competition, promotions & pricing along with distribution Ability to find able distributors and retailers. Responsible for execution sales, distribution coverage, and overall market access for business growth. Understanding and execute payment receipts and credit controls. Executing documentations required on sales contract and sales transactions (sales contract/ Invoice/ Credit terms/ Payment/ delivery etc) associated. Strong orientation towards market information/ intelligence, consumer understanding. Focused on regular reporting on consumer & retailers feedback Maintaining a minimum stock level in the stock rooms as well as counters of each outlet Setting sales channel in Hypermarts, HORECA, Wholesalers, and major food retailers and maintaining relations Conduct marketing/promotion activities on ground and in modern retail format through placement activities, and proper communication related to product.