New Business Development
o Prospect for potential new clients and turn this into increased business.
o Cold call as appropriate within your market or geographic area to ensure a robust pipeline of opportunities. * Meet potential clients by growing, maintaining, and leveraging your network.
o Identify potential clients, and the decision makers within the client organization.
o Research and build relationships with new clients.
o Set up meetings between client decision makers and company's practice leaders/Principals.
o Plan approaches and pitches. * Work with team to develop proposals that speaks to the clients needs, concerns, and objectives.
o Participate in pricing the solution/service.
o Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately.
o Present an image that mirrors that of the client.
Business Development Planning
o Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends.
o Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
o Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.
o Using knowledge of the market and competitors, identify and develop the companys unique selling propositions and differentiators.