1) Lead from the front and ensure that the regional / state wise , product - wise sales targets are achieved. 2) Review and monitor region / state wise performance of the team on a weekly basis. 3) Conceptualise and develop regional / state wise sales strategies in line with available resources. 4) Review rolling forecast / intend to sell errors; slow moving variants and consult the state leaders on corrective actions for the same. 5) Ensure cost in line with Sales generated as per agreed norm. 6) To control regional / State operating cost. 7) Ensure that regional / state expenses do not exceed the budgeted amount. 8) Identifying opportunities for developing existing markets and exploring new areas by: Market intelligence through field force on periodic basis. Developing and updating customer and competitor data base that can be shared across the regions. 9) Implement and execute the decisions and initiatives taken by Head sales & Marketing Launching of new products , re - launches , exploring new markets , sales and advertising campaigns / monitoring , other sales and marketing initiatives. 10) Sales Force Management Proper alignment / formation of sales territories / routes , keeping in mind sales to cost ratio. Monitoring target vs. sales achieved. Monitoring the sales team (reducing employee turnover). Empower people within the framework; build confidence and morale amongst the sales team. 11) Interaction with Accounts / Commercial on settlement of agents / distributors and regional / state staff claims. 12) Depot management Accurate sales forecast / intend to sell Constant monitoring of slow moving variants / SKUs and plans POA. 13) Customer Management. Customer / agents complaints to be attended immediately. Response time to be monitored within 48 hours. Legitimate leakage stocks to be settled immediately. Agents / distributors servicing (appointment and F & F statement) New and future plans. Manage competition 14) Submission of timely reports to Head Sales & Marketing. 15) Developing subordinates for taking up higher responsibilities and new roles.