Program Manager - Brand Advertising  

Confidential
  • Bangalore
  • 25-35 lakh
  • 2-10 years
  • Views
  • 07 Jul 2017

  • Media Planning/ Buying, Marketing

  • Internet/ ECommerce
Job Description

Developing and leveraging strong relationships with clients and internal teams, this person will

be responsible for all aspects of ad campaign management. Ensuring seamless execution of

smart, effective campaigns, the will deliver to clients’ needs and assist in driving new and repeat

opportunities for the business.

To do this, this person needs to be extremely hands on, have a deep understanding of Amazon's

display advertising products, technical/operational capabilities, as well as the ability to

synthesize analysis into a concise and compelling presentation. In addition to working closely

with other client facing teams, this person will interact with product development, technical

teams, finance, legal, business teams, advertising agencies and clients.

Responsibilities:

? Build solid relationships with advertising agencies and clients, displaying a dedication to

delivering first-class service and online advertising solutions

? Flawlessly execute end-to-end campaigns, liaising with key internal and external

stakeholders.

? Analyze campaign performance against key metrics to identify, recommend, and

implement optimizations to increase efficiency, drive high renewal rate and meet clients’

KPIs

? Monitor and communicate campaign progress through regular, in-depth activity reports

and insights, using this knowledge as a basis for future campaigns

? Leverage our suite of rich data, targeting and product channels to collaborate with the

other teams in the development of tailored solutions that meet clients’ goals

? Troubleshoot any technical or implementation issues, collaborating with internal teams to

develop quick and sound solutions

? Serve as a source of market intelligence for other areas of the Advertising team (e.g.,

product development, product marketing, pricing) and assist in the development of best

practices and operational efficiencies

? Basic Qualifications

? Proven experience of ad operations, online marketing and advertising

? Creative and strategic vision to build value proposition for clients and property

? Strong analytical skills as well as experience in applying those skills in the advertising

domain

? Media planning capabilities (Microsoft Excel, PowerPoint; Nielsen @Plan, Ad Relevance

and NetView; DART, Atlas) preferable

? Ability to work cross-functionally and with a wide range of employees with different

skill sets

? Bachelor's degree; emphasis in Marketing, Advertising, or Business preferred

? Sound judgment and flexibility in balancing program requirements, tight deadlines, and

keeping people and projects moving on schedule

? Fluent in English

? Preferred Qualifications

? Excellent organizational, interpersonal, and communication (written and verbal) skills