1. Research and benchmark domestic sources for advanced technology and recommend adoption of relevant technologies.
2. Ensure the organisation has a robust product pipeline in line with market needs and future technology requirements for the category managed by him / her
3. Product Planning involvement by effective product portfolio analysis and requirements buildup through technical product development strategy.
4. Enhance understanding about application -Implements ( crop wise/ area wise) and create a data master ( Real world usage) for future use
5. Responsible for product field trials with respect to competition products to understand product performance. Collate data for better understanding of product performance.
6. Serve as a technical expert for performance validation and application for sales team & dealers.
7. Provide ownership for establishing and documenting all product performance validation processes related to assigned tasks.
8. Responsible for co-ordinating, developing, executing and tracking of rigorous and comprehensive product verification and validation across all brands and markets.
9. Carry customer insight campaigns in order to get information on practices vs perception benefits, understand feature and importance of feature to customer, acquire in-depth understanding about new applications/ implements