PRODUCT MANAGER: 1. Branches Allocate target to the branches and drive the same through intense interaction at all levels to ensure total ownership and involvement. Support and update on the drive through regular MISs. 2. Campaigns on Digital Channels Promotional campaigns and enrollment drives to be run on Digital Channels like NetBanking, response e-mailer to touch base with large audience and ensure incremental subscriptions 3. New Digital Channels With the ever evolving digital avenues, options to be explored for reaching out to larger and larger base for getting incremental enrollments. 4. Incentives for SOs Devise incentive schemes for SO of various channels to ensure a push for enrollments from them. 5. Contests Design contest for Branches, SOs to build momentum for the schemes and get a spurt in the activity. 6. Institutional Sales Identify avenues for bulk sourcing like corporate specific campaigns, camps, etc. 7. Aggregators Explore the opportunity to source business through external aggregators 8. APY Events Ensure all the enrollment drives and events announced by Regulators are communicated to sourcing channels and momentum is tracked.