Role Summary/Purpose :
- Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives
Key Responsibilities :
- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..
- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs
- Work across all functions to ensure effective customer communication
- Liaison with and manage the Creative, Media, and PR Agencies
- Manage the Media planning and buying activities
- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.